The Black Velvet brand was introduced in 1951. The whisky was initially known as “Black Label” but the original master distiller Jack Napier changed its name to Black Velvet to reflect its uncommon velvety taste and smoothness. Black Velvet Distillery uses a process called “blending at birth” meaning that the components are blended right after distillation, not after maturation The brand is currently owned by Constellation Brands and is produced at Black Velvet Distillery (formerly known as Palliser Distillery) in Lethbridge, Alberta. The annual sales of 2 million cases make the Black Velvet brand number two best selling Canadian whisky (after Crown Royal).
Nose: breakfast cereals, peaches, plums, cotton candy, butterscotch, maple syrup and buttered rye toast.
Palate: sweet, caramel, hard candy, maple syrup, grapefruits, bitter orange marmalade, hints of pepper and ginger.
Finish: pretty short, slightly spirity, with notes of caramel, pepper, ginger and oak.