Jack Daniel’s has been the best selling American whiskey forever, with over 12.5 million cases sold annually worldwide.
It is also the most collectable American whiskey with thousands (if not millions) of collectors following closely each limited release. Beginning in 1996 and continuing for the next ten years, the Jack Daniel’s Distillery released its Gold Medal series of commemorative bottles. Comprised of seven unique designs, each bottle in the series celebrates a different gold medal won by the distillery. After scoring gold medal at the World’s Fair in St. Louis Missouri in 1904 Jack Daniel decided to showcase his whiskey on an international stage. Encouraged by Mr. H. Hoctor of Great Britain, one of the judges in St. Louis, Jack took the trip to Liège, Belgium where he entered a prestigious whiskey-tasting competition the following year. Jack Daniel’s Tennessee Whiskey stood above contestants and scored its second gold medal. To memorialize the award the distillery released a commemorative bottle in 1997, the second in Gold Medal series.