Johnnie Walker Blue Label Cities of the Future London 2220 / 40% / 0.7l
- Johnnie Walker ‘Keep Walking’ marketing campaign has brought excellent results; in 2021, the brand sold 19.2 million cases compared to 14.1 million the year before.
Product description
Johnnie Walker’s “Keep Walking” marketing campaign, launched in the year of its 200th anniversary, has yielded excellent results – in 2021, the brand’s sales reached 19.2 million cases, compared to 14.1 million cases the year before.
Two years after celebrating the 200th anniversary of the Johnnie Walker brand, in 2022, the Blue Label Cities of the Future series was launched. The collection consists of ten editions and presents a futuristic image of ten cities in 200 years. These are London, Hainan, Taipei, Mexico City, Seoul, Bangkok, Berlin and Singapore, as well as the planet Mars. The graphic design of the bottles was created by digital artist Luke Halls. The edition presented here presents a vision of London - a metropolis traversed by overhead trains against a background of light, geometric skyscrapers.
Nose : well-balanced, slightly smoky, cocoa powder, roasted nuts and almonds, raisins, dried plums, a pinch of pepper, oak and light notes of sherry.
Palate : rich and complex, dark chocolate, dried plums and cherries, almonds, honey, vanilla, nutmeg, subtle oak bitterness and peat smoke in the background.
Finish : long and slightly smoky, with notes of dried fruit, almonds, dark chocolate, black pepper and nutmeg.