Bruichladdich fights air pollution in London

From the very beginning of its activity after its reactivation in 2000, the Bruichladdich distillery has shown that it is about a little more than just running a business of making whisky. The distillery grew quite quickly after its relaunch to become the largest employer on the island of Islay, and recently achieved B-Corporation status. This certificate is awarded to companies whose activities are characterized by a high degree of transparency, responsibility and care for both employees and the environment.

Bruichladdich's activities place great emphasis on both environmentally friendly activities and a commitment to the so-called terroir, i.e. using local resources as much as possible. Barley harvests literally from across the border are used to make whisky. Or, for the record, just over the fence from the fields adjacent to the distillery.

However, as we learn, environmental care is not limited to the immediate vicinity of the distillery. In recent days, a mural advertising Bruichladdich as a leader of positive change, a pioneer of progress, appeared on one of the walls of the Shoreditch district of London - that is, hundreds of miles from the coast of Loch Indaal Bay on the island of Islay. And by the way whisky producer.

There would be nothing special or noteworthy about the appearance of such a mural - manufacturers of all sorts of goods and commodities do this on a daily basis, after all - were it not for the fact that the mural actively contributes to improving the cleanliness of the air in its immediate vicinity.

This is thanks to a special substance that the mural is coated with. It uses solar energy and breaks down particles of harmful pollution. According to the declaration of the manufacturer of this substance, one square meter of such surface is able to eliminate two grams of nitric oxide per day. The mural in Shoreditch is 70 square meters and is estimated to have helped eliminate pollution equivalent to the operation of more than 700 cars in one month.

The mural in question can be found on a building at number 26 on Redchurch Street in London. The distillery can be found on the shores of Loch Indaal Bay on the island of Islay. Almost exactly across the bay from Bowmore. It produces a peatless basic version of whisky called Bruichladdich, peated Port Charlotte and super peated Octomore.

Bruichladdich products enjoy enduring popularity among whisky lovers. They are represented in fairly large numbers in whisky House Offers Online, which we cordially invite you to familiarize yourself with.


[27.12.2022 / photo: Bruichladdich]