Product description
Proper No. Twelve (debut 2018) is a brand of Irish whiskey owned by MMA fighter Conor McGregor, originally produced by his Eire Born Spirits Company.
In 2021, Proximo Spirits, the owner of José Cuervo, among others, bought a majority stake in the brand for $600 million. Its name refers to the birthplace of the master - a suburb of Dublin called Crumlin, marked with the Dublin 12 postcode. Proper No. Twleve was an incredible success, in 2021 it was the fourth most popular Irish whiskey with sales of over 280,000 cases. Recently, the brand was expanded to include the Apple Spirit Drink presented here. This is a standard Proper No. 12 Irish blended whiskey with the addition of natural apple flavor. The drink is bottled at 35% abv, which places it in the Spirit Drink category.
Nose : fresh, a crate of green apples, some pears, a touch of caramel and vanilla and a trace of damp grass.
Taste : lots of apples and apple juice, notes of cereal and brown sugar, and a pinch of ginger.
Finish : quite short, apple.