- Jim Beam Honey was introduced in in the early 2012, a couple of years after launch of Red Stag, Jim Beam Bourbon infused with black cherry flavor.
Product description
Jim Beam Honey debuted in early 2012, three years after the hugely successful debut of Red Stag, a Jim Beam bourbon "spiced" with black cherry flavor.
This time it was a 4-year-old Jim Beam (White Label) blended with natural honey. Originally, this drink was bottled at 35% alcohol, in 2021 the abv was reduced to 32.5%. Jim Beam Honey is not classified in the bourbon category, but the so-called "Flavored Whiskey Drink", whose share in the market turnover is constantly growing.
Jim Beam Honey offers exactly what its name promises – both in its aromatic and flavor bouquet – honeycomb, vanilla, caramel, cinnamon, a touch of ginger and oak, without eliminating the character of Jim Beam bourbon itself. It is great for warming up on autumn and winter evenings, as well as cooling on summer afternoons served with a few ice cubes.
The Jim Beam brand is one of the key brands in the Beam Suntory portfolio, with annual sales exceeding 10.4 million cases (2020).