Jack Daniel's Old No.7 + Alarm Clock / 40% / 0.7l
- Jack Daniel’s has been the number 1 best-selling American whiskey for years; in 2022, the brand sold 14.6 million cases worldwide. It is also an American icon, matching Coca-Cola, and Harley Davidson.
Product description
Jack Daniel's is not only the long-time leader in American whiskey sales (in 2022 it recorded 14.6 million cases), but an American icon as much as Coca-Cola or Harley Davidson.
It's hard to believe today that in the 1950s the company's condition was, to put it mildly, average, which led to its acquisition by Brown-Forman Corporation for just $18 million. In the Best Global Brands report for 2022, the Jack Daniel's "brand" was valued at $7.17 billion and described as "the most valuable spirit in the world". Jack Daniel's whiskey is distilled from a mash of 80% corn, 8% rye and 12% malted barley. Before maturation begins, according to the definition of Tennessee Whiskey, the distillate undergoes the "charcoal mellowing" process. The brand's calling card is the Old No.7 presented here.
Nose: sweet, caramel, maple syrup, vanilla, orange peel, banana peel, roasted nuts, cinnamon and charred oak.
Palate: buttered popcorn, vanilla, caramel, toffee, banana chips, baked apples, cloves, cinnamon, hints of licorice and charred oak.
Finish: medium long, with notes of charcoal, caramel, vanilla, banana cake and a pinch of cinnamon.