Seagram’s 7 Crown was introduced (along with 5 Crown) right after prohibition.
Apparently Sam Bronfman, the company owner, was presented with a range of blended whisky samples and the 7th one won his heart. While 5 Crown did not do too well and was discontinued after World War II Crown 7 was the first brand to reach 1 million cases, the 1st to sell 100 million cases and over the years 300 million cases (1983). Its popularity started shrinking in the late 1980s and now Seagram’s 7 Crown sells about 2 million cases per annum. In 2001 Seagram sold its Wine & Spirit Division to Diageo and Pernod Ricard and 7 Crown became part of the portfolio of the former. Today the brand is produced in Norwalk, Connecticut and made of 25% of straight whiskey and 75% neutral grain spirit.
Nose: spirity, popcorn, toasted grains, vanilla, cinnamon, roasted peanuts, trace of summer fruits and oak.
Palate: brown sugar, vanilla, buttered toast, pepper, licorice, touch of mint and a drop of coke.
Finish: short, with light notes of vanilla, citrus and mixed spice.