Jura is currently the third best selling single malt in Great Britain (after Glenfiddich and Glenmorangie) and the brand global sales approaching 2 million bottles.
In the spring of 2018 ten new expressions were launched replacing the existing range. Jura the Bay is a vatting of standard Jura unpeated malt and heavily peated malt, aged in white American oak barrels and finished in casks, which previously held 15 years old Pedro Ximénez sherry. It is available exclusively in Global Travel Retail. Jura Distillery is equipped with two pairs of stills and produces 2.4 million liters of spirit per annum and that includes about 7% of heavily peated malt (50 ppm).
Nose: distinctive sherry notes, toffee apples, plums, raisins, caramel, vanilla, licorice, hints of nutmeg and cinnamon and distant whiff of smoke.
Palate: cinnamon buns, milk chocolate, raisins, dried figs and dates, prunes, licorice, candied ginger, pepper and hints of peat.
Finish: medium long, with notes of dried fruit, cinnamon, allspice, pepper, a pinch of salt and peat smoke in the background.