The Crown Royal brand was created by Samuel Bronfman, the owner of Seagram, to commemorate the visit of King George V and his daughter Elizabeth to Canada in 1939.
Since 2001 Crown Royal is owned by Diageo and remains the second best selling whisky brand in the company portfolio with annual sales reaching 5.5 million cases. In recent years Diageo has been experimenting with flavored whiskies, adding Vanilla expression to the range in the fall of 2016. The product is described as “a blend of hand-selected Crown Royal whiskies infused with the rich flavor of Madagascar Bourbon Vanilla”. Crown Royal Vanilla Flavored Whisky is bottled at 35% abv.
Nose: lots of vanilla, marshmallows, milk chocolate, light fruity notes and hints of oak.
Palate: sweet and vanilla dominated, milk chocolate and very light oaky notes.
Finish: vanilla, crème brûlée and touch of oak.