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Rebel Yell brand is owned by Luxco, non-distiller producer based in St. Louis, Missouri. Originally distilled at Stitzel-Weller Distillery Rebel Yell is a wheated bourbon created in 1936 to “personify the South”. It was distributed solely in the South until 1984, when due to its growing popularity the company decided for nationwide distribution. Luxco purchased the brand from Diageo in 1999 and in the early 2015 revamped and extended it with couple of new expressions including Small Batch. There is no official information regarding the source of Rebel Yell, it is very likely that it has been distilled in Bernheim Distillery in Louisville.
Nose: smooth, vanilla, marshmallows, brown sugar, caramel, tobacco, touch of mango and toasted oak.
Palate: quite sweet, vanilla, honey, marshmallows, caramel, oranges, grapes, breakfast cereals and hints of toasted oak.
Finish: medium long, with notes of honey, vanilla and oak.